… ci hanno messo in testa un pensiero idiota alla quale la maggioranza vuole credere… il grande greenwashing individuale. Finalmente un articolo che lo dice!
It is time to stop obsessing with how personally green we live – and start collectively taking on corporate power.
Even before the advent of neoliberalism, the capitalist economy had thrived on people believing that being afflicted by the structural problems of an exploitative system – poverty, joblessness, poor health, lack of fulfillment – was in fact a personal deficiency.
Neoliberalism has taken this internalized self-blame and turbocharged it. It tells you that you should not merely feel guilt and shame if you can’t secure a good job, are deep in debt, and are too stressed or overworked for time with friends. You are now also responsible for bearing the burden of potential ecological collapse.
Would you advise someone to flap towels in a burning house? To bring a flyswatter to a gunfight? Yet the counsel we hear on climate change could scarcely be more out of sync with the nature of the crisis.
While we busy ourselves greening our personal lives, fossil fuel corporations are rendering these efforts irrelevant. The breakdown of carbon emissions since 1988? A hundred companies alone are responsible for an astonishing 71%.
This is the con-job of neoliberalism: to persuade us to address climate change through our pocket-books, rather than through power and politics. Eco-consumerism may expiate your guilt. But it’s only mass movements that have the power to alter the trajectory of the climate crisis. This requires of us first a resolute mental break from the spell cast by neoliberalism: to stop thinking like individuals.